Impact of Capacity on the Supplier's Distribution

主题：Impact of Capacity on the Supplier's Distribution
主要内容：In the presence of agency selling in emerging retail platforms, suppliers are motivated to select purely traditional reselling, only agency selling or a hybrid distribution channel strategy. In this paper, considering a capacity-constrained supplier facing a retail platform, we examine the equilibrium pricing and ordering decisions in the hybrid channel, and further analyze the impact of capacity constraint on the supplier's distribution channel selection as well as equilibrium outcomes. Results show that the hybrid channel always dominates pure agency selling for both the supplier and retail platform. In comparison to the unlimited capacity setting, we find that capacity constraint motivates the supplier to select pure reselling under a low commission rate. However, under a moderate commission rate, moderate capacity constraint motivates the supplier to select the hybrid channel. We also show that, under moderate capacity constraint in the hybrid channel, the retail platform may order all the supplier's capacity and strategically withhold some to avoid downstream competition, and that the impact of commission rate on the possibility of withholding behavior may be non-monotonic. Contrary to our intuition, we find that moderate capacity constraint may benefit the supplier, the retail platform, and consumers at the same time, creating a win-win-win outcome.
专家姓名：戴宾
工作单位：武汉大学
专长和学术成就：供应链管理领域的优秀学者
专家简介：武汉大学经济与管理学院教授、博士生导师，武汉大学珞珈青年学者，湖北省楚天学子。西安交通大学本科，香港科技大学硕士和博士。主要研究方向是电子商务供应链优化、召回供应链管理、共享经济等。在NRL, IIE Transactions, EJOR, IJPE, IJPR, TRE,系统工程理论与实践、中国管理科学等国内外重要学术期刊发表论文20余篇。主持国家自然科学基金2项，主持国家自科基金重点项目子课题2项，其中自科基金青年项目后评估特优。曾获国际工业工程师杂志Featured Article，武汉大学人文社会科学优秀成果奖一等奖，湖北省社会科学优秀成果二等奖等。
时间：2020-11-17 13:30:00
地点：经济管理学院335