题目: Fulfillment Service in Online Marketplaces
报告人：沈文静教授（Drexel University，POM编委，Omega副主编）
时间：7月1日13:30
地点：经管楼335会议室
Abstract:
Fulfillment service in online marketplaces is gaining popularity recently. Dominant online retailers, such as Amazon.com and Sears.com, allow small retailers to sell on their online marketplaces and offer fulfillment service to handle the order fulfillment activities for small retailers. In exchange, small retailers pay a fulfillment fee per unit of sales. In this paper, we investigate the benefit of such fulfillment programs and study the optimal fulfillment fees for the dominant retailer. We consider two situations, depending on whether the two retailers engage in market competition. Our results suggest that without market competition it is always beneficial to offer fulfillment service due to system efficiency improvement and product valuation improvement, and both retailers may benefit from the program. When the two retailers compete, however, offering fulfillment program may not be worthwhile, and the benefit of fulfillment program can be completely extracted by the dominant retailer, unless the small retailer has private information on its own fulfillment cost.
Short bio：
Wenjing Shen is an associate professor in Operations Management at LeBow College of Business, Drexel University. She obtained her PH.D in Operations and Management Sciences from the University of Michigan and her undergraduate degree in Management Information Systems from Tsinghua University. Her research is focused on the Interfaces of Marketing and Operations Management and Supply Chain Management. She has published papers in Management Science, Manufacturing and Service Operations Management, OMEGA, Computer and Operations Research, and several other journals. She currently serves as an editorial board member for Production and Operations Management, as an associate editor for Omega, and as the book review editor for Interfaces.
